Jennifer Bringle — Furniture Nowadays, July 15, 2014
Substantial Point — Smartstuff by Universal Furnishings has formally declared its entry into the crib marketplace after months of talk about a new crib line. The company will introduce 4 Smartcribs styles at the ABC Children Expo, Sept. seven-10 in Las Vegas.
The cribs will be provided in multiple finishes to coordinate with existing kids household furniture collections.
“When we made the decision to enter the crib organization, we started with the identical premise of Smartstuff: How do new moms and dads truly dwell and treatment for their infants?” said Jeff Scheffer, president and CEO of Universal. “For us, it starts with taking a wise technique to perform and then we start designing the design of the assortment.”
All cribs are designed to transform into a toddler mattress and then afterwards into a complete-measurement mattress. They will begin delivery in November.
In addition, Smartstuff will introduce two youth collections at the Oct Higher Level Market place with added collections in early 2015.
“We are doing work to make daily life a little more handy for moms and dads,” Scheffer said. “Just as the arrival of a new infant is a welcomed addition to any household, we’re fired up about our entry into cribs. We look forward to turning into an expanded source for mother and father, little ones and our consumers, from cradle by means of school.”