Dip-a-di-do-da commenced the way a lot of very good ideas commence — with a party.
Myrf Bowry was obtaining buddies over, and then the collecting grew.
“One of my friends named and stated she was bringing along some friends of hers,” Bowry mentioned, “so I wished issues to appear a tiny nicer.”
She experienced some store-acquired hummus, but she did not want to put it out in its branded container. Rather, she scooped it into a dish. She knew that would demand a little extra cleanup and that some of the hummus may be squandered when the get-collectively was above.
“I thought, ‘Somebody have to make a bowl that hides the dip containers,’ ” she recalled. “I did a Google research. If it is out there, I did not find it.”
Bowry started out thinking about creating this sort of a bowl herself.
She and organization partner Leah Dodge — who very own and work the interior layout organization Decorum at 6909 Patterson Ave. — collaborated to create Dip-a-di-do-da.
It is a plastic bowl that neatly conceals most grocery-shop dip containers for hummus, pimento cheese, product cheese, bitter product, chicken salad, whipped butter and other dip versions.
Employing her stitching capabilities and a wallpaper sample for decoration, Bowry crafted a prototype and showed it to her family members. Her sister, Barbara Jeanne Polo, arrived up with the identify, Bowry said. Dodge had the thought of a gap in the base, so the dip container could simply be popped out.
“Leah and I both love to entertain,” Bowry explained. “This seemed like this sort of a straightforward point.”
They have utilized for a provisional patent, she explained.
A good friend set Bowry and Dodge in contact with a business that can make plastic components for yachts. The maker now creates dishwasher-protected Dip-a-di-do-da bowls.
“They’re international-made for now,” she explained, “but we’re seeking to discover a U.S. maker.”
The very first buy was for 2,000 — 50 percent with a pink layout and 50 % with a eco-friendly design. Bowry and Dodge commenced offering them previous Thanksgiving and by Xmas had bought far more than 50 percent, Bowry mentioned.
They are quickly to get the 2nd buy — five,000 this time — adding hues and types. Bowry and Dodge can show you the new ones at their retailer.
Some of the bowls will be blank, so they can be branded with corporate logos or marked with sports-associated slogans, special-celebration messages or other personalized decorations.
You can discover the solution at the Decorum keep, a two,000-sq.-foot former residence packed with property-accent objects, materials and furniture. Or you can get online at www.dipadidoda.com — $ 14.99 apiece, with a price cut for multi-orders.
A handful of nearby boutiques have Dip-a-di-do-da, and Ellwood Thompson’s Nearby Market place soon will, Bowry mentioned.
Bowry graduated with a diploma in style from James Madison College. Dodge obtained a advertising and marketing diploma at the University of North Carolina and a layout diploma at Virginia Commonwealth College.
The two worked together for one more interior design outfit prior to they shaped Decorum twenty a long time back. They experienced a store in Richmond’s Fan District, outgrew that and moved to their existing keep in 2001.
So considerably, Bowry said, Dip-a-di-do-da is a side organization that hasn’t experienced any undertaking-cash help. Almost all the advertising has been by word of mouth, and they released the website not too long ago.
“We’re breaking even now,” she mentioned. “When we get the new shipment next 7 days, we’ll be in the gap again.”
Hard to make sure you
For some people, it does not get long to turn into dissatisfied.
Just take Pizza Hut, for instance.
On Thursday, the Texas-primarily based cafe chain tapped the Deutsch Los Angeles advertising and marketing agency to assume innovative duties on its account. The LA agency changed McGarryBowen in Chicago.
You may recall that just ten months in the past, Pizza Hut picked McGarryBowen to replace The Martin Agency. Richmond-based Martin experienced held the account given that 2009.
Suddenly, 4 a long time appears like a quite lengthy run.
Industry tracker Kantar Media puts Pizza Hut’s U.S. calculated media investing at nearly $ 247 million in 2013, $ 239 million in 2012 and $ 235 million in 2011.
1 of Martin’s initiatives for the organization — the football-themed “Hut, Hut, Hut” business that ran just ahead of the 2013 Super Bowl – has been seen almost fifty percent a million moments on YouTube.
Fill ’er up
Martin’s Foodstuff Markets now has a sixth Richmond-location fuel heart.
The most current opened Wednesday at the Ashland shop at 253 N. Washington Highway.
Martin’s grocery customers can make gas-price discounts. Information are obtainable at the shops.
The new fuel station has eight pumps. Diesel fuel is an selection. Gasoline mitts to maintain fingers clear and cost-free air for tires are also available.
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