For far more than fifteen many years, Belfort Furniture in Sterling has been a constant winner in the Greatest Furnishings Store category in Leesburg Today’s Ideal of Loudoun readers’ poll.
“Once we received, it’s been regular,” co-owner Kristi Huber said in an job interview with her husband Mike Huber. They began the organization in 1987, in a Herndon warehouse. In 1993, the more and more effective business relocated to its present place at Dulles Square in Sterling—anchoring a cluster of companies in an region identified as Belfort Park. According to the Hubers, consumers say they enjoy equally the extensive assortment of home furniture obtainable and the provider they receive from Belfort’s employees and management.
“We have a wonderful assortment and try out to take care of our buyers,” Kristi stated. “I’m especially proud of that,” Mike mentioned. The business provides 3,000 items of household furniture to diverse residences each 7 days.
At first, Belfort Home furniture was in a few locations—Potomac Mills, Herndon and Chantilly—but the Hubers decided to focus on 1 place, acquiring the complete Dulles Square buying middle and opening a new store there in 1993. As the business grew, so did its accommodations—currently housed in 4 properties, comprising 100,000 square ft of space, additionally a different eighty,000-square-foot warehouse.
The firm shares primarily American conventional and modern day fashions, with some European, which includes the French “Arrondissement” selection and conventional English variations.
“We have an advantage—we can promote as significantly as a chain with 10 retailers, but we can change our flooring designs a great deal, showcasing the latest fashions and designs,” Mike mentioned. In addition, Kristi chimed in, “we have fantastic prices.” Their concentrate is on variations noticed in designer magazines and catalogues, with a focus of promoting as great or better quality for considerably less cash.
Consumer services is as essential as the merchandise alone at Belfort. The variety of employees associates who appear in make contact with with the public—sales associates and shipping drivers—is around one hundred fifteen, in accordance to Mike Huber, who states in meeting the public, “We duplicate the Ritz model: our credo is ‘ladies and gentlemen serving girls and gentlemen.’”
Mike tells the drivers, “Every time you go into someone’s residence, you are offering one thing specific, one thing that men and women will appreciate.” And he tells them a tale about his mothers and fathers. His father was in the armed forces and his home furniture was always authorities situation. “I inform them about the 1st time my mom acquired a real piece of furniture in the house—it was a huge function,” he mentioned, recalling his mother’s satisfaction and enjoyment. “Most of the drivers can relate to that,” he explained.
And the drivers will not just deliver—they put the furniture exactly where the consumer needs it, according to Kristi, who stated the company gets “great publish-ups about how valuable they are.”
A core worth for the business is to make positive workers members say to by themselves, “We want to do what is appropriate for the consumer, what’s honest to the buyer,” Kristi stated, ahead of what’s fair to the personnel and the firm.
“It must be balanced towards the buyer,” Mike mentioned, noting Belfort deals with 20,000 consumers a year.
This calendar year, the Hubers are thinking about one more expansion—in a repeat of their steps two decades back. “We bought the Sterling Annex,” Mike explained of the intent to “consolidate almost everything in the shopping centre and place it underneath one particular roof,” not just for area motives but simply because home furniture developments and fashions evolve so rapidly that flooring and showrooms are in continuous need to have of modifying.
The task is under consideration and, if all pans out, Mike said he plans to use to the Loudoun County Arranging Section for the necessary permits in owing system.