Household furniture retailers welcome Habitat to Finland

Finnish furniture retailers are undaunted by the latest announcement of Habitat – a home furniture chain running in the United Kingdom, France, Germany and Spain – to foray into the Finnish market.

“I would like Habitat a heat welcome. The far more there’s competitors, the higher the curiosity in the sector. Opposition retains you lively,” claims Barbara Roos, the owner and CEO of Skanno. “It’s amazing that you will find now a optimistic vibe following all the doom and gloom.”

Habitat on Friday unveiled its plan to open a flagship keep in Makkaratalo, downtown Helsinki, subsequent autumn and a handful of retailers in other places in the capital region. The announcement, Roos sights, suggests that the threat posed by on the internet suppliers has maybe been exaggerated. “Consumers want to sit and try out the merchandise,” she describes.

No matter, Skanno around a calendar year ago diminished the ground region of its retailer in downtown Helsinki in half, citing specifically the acceptance of on the internet searching as the purpose for is decision. Roos on Saturday confident that she is delighted with the present, “fabulous showroom” of Skanno.

Habitat is anticipated to contend for customers mainly in opposition to other higher-street household furniture and interior chains, this kind of as Ikea, Isku, Asko and Hemtex – not necessarily from the much more upscale Skanno.

“Competition is only a excellent thing. Healthful opposition encourages the improvement of operators in the sector,” commented Arto Tiitinen, the controlling director at Isku.

The belongings of the Finnish furniture retailer according to Tiitinen contain the reality that its products are produced in Finland. “Design and production must be in order,” he added.

Isku at existing operates a chain of twenty five merchants in Finland and gives work to a total of some 800 folks, like 350 at its manufacturing facility in Lahti.

“Isku relies on Finnish uncooked components and Finnish labour. Our plywoods, for instance, are produced from one hundred for every cent Finnish uncooked resources,” Tiitinen said.

The loved ones-owned furnishings retailer has invested tens of millions of euros in the ongoing advancement of its thermoplastic plywood manufacturing operations in Lahti.

Martta Nieminen – HS
Aleksi Teivainen – HT
Image: Markku Ulander / Lehtikuva

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