Dip-a-di-do-da started the way a lot of good concepts commence — with a social gathering.
Myrf Bowry was possessing friends over, and then the gathering grew.
“One of my close friends named and explained she was bringing along some friends of hers,” Bowry said, “so I needed issues to look a little nicer.”
She experienced some shop-bought hummus, but she did not want to place it out in its branded container. As an alternative, she scooped it into a dish. She knew that would need a minor extra cleanup and that some of the hummus may be wasted when the get-jointly was more than.
“I believed, ‘Somebody need to make a bowl that hides the dip containers,’ ” she recalled. “I did a Google lookup. If it’s out there, I did not locate it.”
Bowry started thinking about designing this kind of a bowl herself.
She and enterprise partner Leah Dodge — who very own and run the interior design and style organization Decorum at 6909 Patterson Ave. — collaborated to develop Dip-a-di-do-da.
It is a plastic bowl that neatly conceals most grocery-retailer dip containers for hummus, pimento cheese, cream cheese, sour product, hen salad, whipped butter and other dip types.
Making use of her stitching capabilities and a wallpaper sample for decoration, Bowry crafted a prototype and showed it to her family members. Her sister, Barbara Jeanne Polo, came up with the title, Bowry stated. Dodge had the concept of a gap in the base, so the dip container could very easily be popped out.
“Leah and I each enjoy to entertain,” Bowry mentioned. “This appeared like this sort of a easy factor.”
They have utilized for a provisional patent, she mentioned.
A pal set Bowry and Dodge in touch with a company that tends to make plastic components for yachts. The maker now generates dishwasher-protected Dip-a-di-do-da bowls.
“They’re international-manufactured for now,” she said, “but we’re looking to discover a U.S. manufacturer.”
The first buy was for two,000 — 50 % with a purple layout and 50 percent with a environmentally friendly style. Bowry and Dodge commenced selling them final Thanksgiving and by Christmas experienced offered much more than 50 %, Bowry said.
They are quickly to get the second get — five,000 this time — incorporating hues and designs. Bowry and Dodge can show you the new kinds at their keep.
Some of the bowls will be blank, so they can be branded with company logos or marked with athletics-connected slogans, specific-situation messages or other tailored decorations.
You can find the item at the Decorum shop, a two,000-sq.-foot former home packed with house-accent items, fabrics and home furniture. Or you can get online at www.dipadidoda.com — $ 14.ninety nine apiece, with a price reduction for multi-orders.
A number of local boutiques have Dip-a-di-do-da, and Ellwood Thompson’s Regional Industry before long will, Bowry explained.
Bowry graduated with a diploma in design and style from James Madison College. Dodge acquired a marketing and advertising degree at the College of North Carolina and a layout degree at Virginia Commonwealth University.
The two worked jointly for an additional inside design outfit before they shaped Decorum twenty several years in the past. They experienced a store in Richmond’s Fan District, outgrew that and moved to their present keep in 2001.
So significantly, Bowry explained, Dip-a-di-do-da is a side business that hasn’t experienced any undertaking-cash help. Almost all the marketing has been by phrase of mouth, and they launched the site just lately.
“We’re breaking even now,” she stated. “When we get the new cargo following 7 days, we’ll be in the gap once again.”
Hard to you should
For some individuals, it does not consider extended to turn out to be dissatisfied.
Consider Pizza Hut, for instance.
On Thursday, the Texas-primarily based cafe chain tapped the Deutsch Los Angeles advertising and marketing company to assume imaginative duties on its account. The LA firm changed McGarryBowen in Chicago.
You might remember that just 10 months ago, Pizza Hut picked McGarryBowen to replace The Martin Agency. Richmond-dependent Martin had held the account since 2009.
Suddenly, 4 years appears like a very long run.
Market tracker Kantar Media places Pizza Hut’s U.S. measured media investing at virtually $ 247 million in 2013, $ 239 million in 2012 and $ 235 million in 2011.
One of Martin’s efforts for the company — the soccer-themed “Hut, Hut, Hut” industrial that ran just prior to the 2013 Tremendous Bowl – has been considered virtually half a million times on YouTube.
Fill ’er up
Martin’s Foodstuff Markets now has a sixth Richmond-region fuel center.
The most current opened Wednesday at the Ashland retailer at 253 N. Washington Highway.
Martin’s grocery clients can generate gasoline-cost special discounts. Specifics are offered at the retailers.
The new gasoline station has eight pumps. Diesel gas is an option. Fuel mitts to maintain fingers thoroughly clean and free of charge air for tires are also available.
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